Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages. To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. In this section, we’ll focus on keyword research and how keywords should be incorporated into your content. We’ll also discuss the importance of including images in your content. They should know where to click and how to navigate through your site.

On-Page SEO Ranking Factors and How to Improve Them

It can also breathe life into content you’ve written in the past. This will make sure your content & blog posts are accessible to the most amount of people. If you’ve read my blog, you’ll know how much I emphasise quality content. The H1 title should also match the primary search intent of your users and be completely unique. Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings. In 2010 Google announced it would use website speed as an official ranking factor.

On-page SEO, or on-site SEO, is optimizing web pages for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more. SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website's visibility on search engines like Google.

Define the Potential: Make a Keyword Research

Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design. Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content.

• If there are a lot of images on your website, but they lack the alt attribute, search engines won’t know what they depict.
• This is another time saver because you can add internal links without opening any individual pages.
• On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.

What is the difference between on-page SEO and technical SEO?

If search engines literally can't find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

Don’t forget that with mobile-first indexing, Google is looking at your web “via the mobile device”. Therefore, pay particular attention to page speed on mobile phones. In the Coverage view, choose “Excluded” SEO Anomaly and check to see if there are any pages that should be indexed in that list. On-page SEO consists of technical optimization to a big extent.