They can help you with keyword research, SERP analysis, rank tracking, and link tracking. If you want an all-in-one SEO tool within a small budget, then Mangools has you covered. It has five different SEO tools that can help you with keyword research, SERP analysis, rank tracking, and link tracking. Seed Keywords allows website owners, bloggers, and influencers to find the most valuable keywords to increase their search engine rankings.

Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis. When it comes to optimizing your website for search engines, using the right SEO tools is crucial. There are many options available in the market, but not all of them are created equal. While most SEO optimization tools come equipped with basic features such as keyword research and content editors, some like SurferSEO offer much more.

Best free SEO tool for keyword research

CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO. This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, a click-through rate date, and SERP analysis. AnswerThePublic is a nifty tool that provides content marketers with SEO Anomaly valuable data about the questions people ask online. You can check the top 10 search ranking results from any location without using proxies or location-specific IP addresses.

Keyword Rank Checker

• Get into the technical aspects of your website’s SEO with Majestic, an SEO backlink checker and link-building tool.
• A clean server ensures the best possible environment for search engine indexing as well as user experience.
• That means it’s accurate and trustworthy, especially when reviewing impressions, click-through rates, or changes in average ranking.
• It’s how consumers are able to find doctor’s offices, retailers, restaurants and other businesses in their region.
• “The free version of the Yoast plugin is great for small businesses.
• Basically, reporters use the platform to request expert commentary for their articles.

These tools will help you build a robust backlink profile and improve your overall SEO performance. One of the first tools I recommend to anyone looking into SEO is Google Search Console. This free tool provides invaluable insights into how your site appears in search results. With it, I can monitor performance metrics such as clicks, impressions, and click-through rates for my web pages. It also alerts me to critical issues, such as crawl errors or manual penalties, which could impact my site's performance. For a massive site that needs a huge audit, a dedicated crawling tool makes the task so much more manageable.

You can view them as a visual wheel or data boxes that categorize the types of questions, along with color-coded search volume and CPC info. Forbes Advisor’s pick for best local SEO tool is BrightLocal. The platform integrates with Google Analytics, Facebook, Google Business Profile Insights and Twitter. Semrush offers a number of add-ons, though they come with rather steep price tags, so they’re not right for all users. For $200 per month per user, you can access Semrush .Trends, which helps you analyze competitor website traffic and unveil their marketing tactics and strategies.

Google Analytics and Google Search Console are both world class and I consider them both required tools in day-to-day SEO operations. But I’ve come to realize that real SEO experts are only using a handful of reliable SEO solutions with accurate data. Most of these tools come with a free trial, so you can test them before making your final decision.

Updated for 2025 with the latest AI strategies + apps working now. Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals.

Since this software is integrated with HubSpot landing pages, web pages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions. No matter what industry you are in, if you own or manage an ecommerce business, one of the most important things to have is a search engine optimization (SEO) campaign. Because there’s a lot that goes into running a successful campaign, there are several tools available to make the process much easier and more effective. Continue your keyword research with a Search Engine Optimization/KSP tool to get keyword statistics that assist with search engine marketing decisions. This tool measures a keyword’s popularity by showing approximately how often people search for it in Google and Bing, and across all engines (Activity), monthly.

And it lets you establish authority in your industry before the market gets saturated. Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach. You’ll quickly discover authoritative websites that are great for link-building, along with their contact details. BuzzStream is a tool for link-building and outreach management. Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights. It helps you meet the search intent and answer what readers actually want to know.